HENDERSON, Nev. (Sept. 18, 2023) – The City of Henderson reminds parents and students throughout the valley about the dangers of fentanyl ahead of Homecoming dances, as highlighted in its "Risk it All with Fentanyl" awareness campaign.

“We can’t talk to students and families enough about the dangers of this lethal drug,” said Henderson Mayor Michelle Romero. “You can’t see it, can’t taste it and one innocent mistake can kill you. Homecoming is a time for fun, football and friendship – please don’t let fentanyl ruin the party.”

Fentanyl is a synthetic opioid 100 times more potent than morphine. According to recent data from the Southern Nevada Health District and the Nevada Electronic Death Registry System, from 2011 to 2022 there was a 620 percent increase in fentanyl related overdose deaths among Clark County residents, many of which may have unknowingly ingested fentanyl when mixed into counterfeit pills or other drugs.

The City of Henderson launched the “Risk it All with Fentanyl” campaign at a multi-jurisdictional Fentanyl Awareness Summit in May, and continues to raise awareness regarding the deadly consequences of fentanyl by directly targeting ages 13 - 18 on social media, YouTube and more.

To help other agencies, community groups and other organizations spread the message, the City developed an accessible toolkit with various assets for download and use.

To view the City of Henderson’s “Risk it All with Fentanyl” awareness campaign, visit riskitallwithfentanyl.com.